By Stephen Lepitak

The rise of the use of video has been dramatic for media owners around the world, and brands have been jumping on the trend and creating their own pieces online in order to engage with consumers online. As part of Advertising Week New York, The Drum’s editor, Gordon Young hosted a panel on Disrupting Video, speaking to publishing experts on how they saw it developing.

Below is their advice on how video creators can keep their content focused on its original intention and not become distracted away from the core idea.

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Source: The Drum