Dixie has created ‘deadzone diners’ so people can talk instead of text during meals
By Minda Smiley
Labor Day weekend is sure to bring with it lots of parties, picnics and barbecues as everyone gathers to bid adieu to summer, but how much of that time will be spent on phones instead of in conversation? To get people talking instead of texting, Dixie has rolled out a campaign featuring its ‘deadzone diners’ in the hopes of encouraging people to put down their phones once in a while so they can actually enjoy some real human interaction.
The initiative is part of Dixie’s ongoing ‘Be More Here’ campaign, which encourages people to enjoy meals without the distraction of texts, Read full story ›
Source: The Drum




