Dmexco, the biggest conference in the ad tech calendar, has closed its doors for another year following a heady programme of talks and almost 500 speakers. From big data to programmatic, the two-day event held in Cologne, Germany, was packed full of insights for digital marketers ­– but what resonated most for those who attended?

The Drum catches up with a cross-section of the digital marketing industry to hear their thoughts on the key takeaways from the conference, spanning transformation, automation and innovation.

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Source: The Drum