By Minda Smiley

The Drum recently caught up with Tena Clark, founder and chief creative officer of DMI Music & Media, to find out what she thinks it takes to be a great creative.

Aside from being dreamers and rainmakers, Clark said that great creatives need to be in touch with themselves as well as everything happening around them.

She also said that great creatives should be able to recognize the intent of the message that they are putting out into the world, meaning that they should always be thinking about the audience who will ultimately watch the TV spot or listen to the radio Read full story ›

Source: The Drum