By Dan Hocking

Amid much fanfare, including a major advertising campaign to support it, Facebook rolled out its new Reactions buttons globally last week. Now, instead of just giving a status a thumbs-up in the form of a “like”, you can respond in five new ways, including “sadness” or “anger” through the use of cute little emoticons.

Facebook users have taken to trialling this out, with many of my Facebook friends – some, on the platform for more than 10 years – posting just to see which reaction they would receive. However, the important issue is whether brands should care about Reactions.

And, I would Read full story ›

Source: The Drum