By John McCarthy

Death.

An eventuality all living people share, and, perversely, a tabooed topic the public just won’t talk about.­­

Kicking the bucket has become an inconvenience in the modern age, dragging up a world of paperwork and legal nuances to navigate, a situation best solved with the formulation of a last will and testament. ­

Death Café, a global pop-up movement offering compassionate funerals, and newspaper staple Trinity Mirror, partnered as part of The Drum’s Do It Day to tackle the UK’s fear of death and influence a rise in the uptake of wills.

The brief? Starting a discussion around death with an ad campaign, Read full story ›

Source: The Drum