Do we still need more transparency when it comes to influencers promoting products?
By Lynn Lester
Every parent’s priority is to make sure their kids are happy and healthy. We also teach them right from wrong, providing insight and knowledge to help make educated decisions throughout their lives. We never like to think of them as being naive and taken advantage of.
So that’s why my mouth almost hit the ground while I listened to my 14-year-old, smart son protest that YouTubers, or ‘vloggers’ as he corrected me, did not get paid money to endorse or promote brands via their videos. He was adamant that I had my facts all wrong, despite working in the media and Read full story ›
Source: The Drum




