In his seminal book, Good to Great, Jim Collins discussed an inherent need for companies intent on becoming great to ensure that they had the ‘right people on the bus’. When Collins and his research team looked at the data it became clear to them that ‘who was on the bus’ was the first stage of transformation and came before ‘where was the bus going’. This business truth applies to marketing communications agencies as much as it applies to the companies that Collins and his team examined.

Do you have the ‘right people on the bus’? It is a necessity Read full story ›

Source: The Drum