Does being funny on social media give brands the X Factor? Or is the joke on them?
Brands make me laugh sometimes. Just not in a ‘ha ha’ way unfortunately.
Last night was the final of the X Factor; nothing inherently funny about that – unless you mean expecting Reggie N Bollie to actually sing one of their songs rather than do a raga-tip rap over a backing track.
Virgin Media however took it upon themselves to commentate throughout the two hour extravaganza on Twitter.
I haven’t watched much X Factor this series (note series not season), so maybe this is a regular thing that has simply passed me by, but I suspect that ever since Talk Talk got Read full story ›
Source: The Drum




