Does branding have a place in short form video?
Panellists from a host of leading online content players including Truffle Pig, Viacom and Tremor video clashed heads on Wednesday (15 September) over the challenges of branding in short-form video.
A key point in the debate, hosted by The Drum’s Found Remote editor Natan Edelsburg, was made by panellist Vimeo’s chief operating officer Mike Weissman who argued that having a brand present in a short context is “just another form of display advertising”.
Weissman suggested that there is no need to incorporate “hard imagery” into a paid-for short-form video, instead it is about “getting to the emotion the brand is trying to Read full story ›
Source: The Drum
