Does Christmas advertising really get earlier every year?
By Sarah Vizard
If you turned on TV on the 1 November you’d have no doubt seen the first of the big-hitting Christmas ads. Both Aldi and Lidl launched their campaigns on Sunday, with the likes of PayPal and Net-A-Porter not far behind.
By the end of this week we will have Morrisons, M&S and the biggest of all John Lewis. Only Sainsbury’s waits until after Armistice Day on 11 November due to its partnership with the Royal British Legion.
Many brands have admitted they are going earlier this year. Asda said it was launching its advert at the beginning of Read full story ›
Source: Marketing Week
