Does Liverpool's Europa League final YouTube screening signal a new era for sports broadcasting?
By Jim Dowling
“Interesting. Very interesting!” screamed Barry Davies on Match of the Day back in the day. Who would have thought the same could apply to Adam Lallana running round in circles, or Martin Skrtel clearing his nasal passages?
This evening Liverpool play Sevilla in the Europa League Final, Europe’s also-ran club tournament – and a chunk of UK football fans will be watching the game live on YouTube. It’s a significant eyebrow-raising development in football’s relationship with television; and worthy of a Davies shriek.
The match itself is unlikely to be memorable (although it’ll be enough for me to forgo watching the wash-up Read full story ›
Source: The Drum




