By Dan Todaro

James Bond is amongst the most successful and well-known film franchises in cinematic history. Spanning over half a century, and featuring some of the most iconic and budget-busting special effects, car chases, fight scenes and soft romantic encounters, 007 provides a backdrop for brands to timelessly associate themselves with the premium image that is Bond.

Whilst James Bond may be the coolest fictional character around; he’s a man who drinks, eats, drives, uses a mobile and always has to be on time. Therefore why shouldn’t he drink Heineken, drive a Ford by day and an Aston by night while interfacing with Read full story ›

Source: The Drum