Domino’s, Starbucks, and Jaguar work among The Drum’s MOMA winners
The coveted Grand Prix award at The Drum’s Marketing on Mobile Awards last night (18 May) went to Mindshare UK for its work with car marque Jaguar on the #feelwimbledon campaign.
The MOMAs celebrate the most effective and innovative work carried out in the mobile industry.
Mindshare was praised for its work on the Wimbledon campaign, which saw Jaguar harness wearable technology and court sensors to measure the mood and emotion of the crowd before creating live updates which were fed out on social channels.
Meanwhile, the Chairman’s award – which this year came from the IAB’s director of marketing and Read full story ›
Source: The Drum
