Donald Trump 'brand' found to be unique while Clinton compared to American Airlines, the United States Postal Service and Visit Florida
A study entitled “Candidates as Brands” has revealed that more U.S. voters relate to the brands aligned to Democrat U.S. presidential candidate Hillary Clinton than Republican Donald Trump.
While the Clinton brand aligned with profiles of brands, including American Airlines, the United States Postal Service and Visit Florida, the Trump brand was unlike any brand found in the database of more than 100,000 brands according to the study by leading global research agency Millward Brown.
Interestingly, Donald Trump did not align with one single brand found in a database of more than 100,000 brands – meaning that Read full story ›
Source: The Drum
