By Bennett D. Bennett

(Editor’s note: Beyond the Brief is a collaborative project celebrating 100 years of the 4A’s and their members. See the industry pros we’re featuring here.)

Creativity is important—the work, the innovation, the awards—but solving business solutions, and ensuring that they make clients money is the imperative for any advertising agency. Pitch, Inc’s CEO/COO Pej Sabet understands this more than most.

The USC MBA grad literally means business. Under his guidance at Pitch, the agency’s been able to expand its services into post-production, creating Bicep Productions. But even before his agency days, Sabet was a wizard at mergers and Read full story ›

Source: The Drum