By Gillan Ward

TV experts have advised brands and content providers that to effectively monetise YouTube they must recognise the platform is “not a broadcast platform, but a social channel”.

Speaking on the ‘How to make money out of YouTube’ panel at the Edinburgh International Television Festival, experts from Gleam, FremantleMedia, and Maverick debated the best avenues to monetise content on the platform which has a monthly reach of one billion viewers.

YouTube talent agency Gleam Futures’ managing director Dom Smale said: “It’s about community and personality.Engagement is the valuable bit content makers need to listen to the community.

“On YouTube the people on the Read full story ›

Source: The Drum