Dorset Cereals appoints Nexus Communications to tackle 'rampant anti-sugar media agenda'
Dorset Cereals has appointed Nexus Communications to drive brand growth and tackle “a rampant anti-sugar media agenda”.
The agency won the account following a competitive pitch and an initial six-month brief will cover NPD launches and above the line support. A statement added that the agency has also been tasked with “tackling sugar issues against a rampant anti-sugar media agenda”.
Jane Baerselman, director at Nexus Communications, said: “It’s packed agenda time in the coming months. The brand has reached number two in the muesli market, and we will be working with a range of marketing disciplines to drive household penetration and sales Read full story ›
Source: The Drum
