By Noel Young

Skin-care firm Dove has killed a series of planned billboards that called News Jersey the armpit of America. “Dove may not have realized New Jersey had such thin skin when it came to its reputation as the stinkiest state in the union,” said the Los Angeles Times

Tthe advertising campaign for antiperspirant deodorant features a pretty blond woman in a white tank top showing off her armpit. The message read “Dear New Jersey, when people call you ‘the Armpit of America,’ take it as a compliment. Sincerely, Dove.”

But many New Jersey residents took offense and Dove was soon apologizing. Read full story ›

Source: The Drum