Dove Men+Care embarks on Father's Day marketing drive in First Fatherhood Moments campaign
Dove Men+Care has released a new online marketing push ahead of Father’s Day which aims to communicate that showing a caring side is a sign of strength and masculinity.
The First Fatherhood Moments’ film, created by Havas Helia, shows the reaction of 13 real life fathers-to-be in the first moment they find out they are going to be a dad.
The film is compilation of personal footage from the lives of couples around the world, each with different stories and backgrounds.
Jennifer Bremner, director of marketing for Dove Men+Care, said the film was sparked by the insight that 88 per Read full story ›
Source: The Drum
