Dove Style+Care wants to transform from being 'something consumers want, to something consumers desire'
Haircare brand Dove Style+Care has redesigned its packaging range in hopes of shifting the brand from being a necessary purchase to a desirable product.
The North American Unilever-owned brand wanted to “re-energise” its packaging to feel more premium and modern, and tasked JDO Brand & Design with redesigning the range. The brief was to communicate Dove Style+Care’s styling attributes as well its caring for hair qualities.
The resulting design features a new brand lock-up to give greater visibility and reflect the care aspect of the range. The + marque brings the proposition of styling plus care to the fore and a new Read full story ›
Source: The Drum
