By John Glenday

Skincare brand Dove has unveiled the world’s first curly haired emoji in a bid to break the hegemony of straight haired emoticons and so allow women and girls blessed with curly locks to fully express themselves.

Masterminded by Ogilvy the Dove Love Your Curls Emojis campaign follows a recent study by the brand which found that just 4 in 10 curly haired women in the US found straight hair to be beautiful, choosing to identify with characteristics such as smooth, sleek and shiny instead.

Dove attributes this sentiment to a feeling of disenfranchisement sown by the digital oversight and wider misrepresentations of the Read full story ›

Source: The Drum