By Thomas Hobbs

The Unilever-owned brand will utilise a Twitter tool that is programmed to identify cruel messages posted during this year’s Oscars. Dove’s official account will subsequently tweet back non-automated, positive responses and advice.

The #SpeakBeautiful campaign will continue past the Oscars, with Dove inspired by research from Twitter that shows women are 50% more likely to say something negative than positive about themselves on the social network.

“We want to do our part to make Twitter a friendlier place for women,” said a Dove spokeswoman.

Dove has also created a video for the #SpeakBeautiful campaign, which shows the domino effect of negative online Read full story ›

Source: Marketing Week