By Natalie Mortimer

Coca-Cola owned drinks brand Dr Pepper has launched a new summer campaign leveraging bloggers and Buzzfeed to target its core 16 to 24 audience.

The campaign, created by MediaCom Beyond Advertising and Channel Flip, will offer a fresh take on Dr Pepper’s iconic ‘What’s The Worst That Could Happen?’ creative, working with popular YouTube channel presenters as media partners to produce a comedy video.

Comedian and YouTuber Stuart Ashen (known as ‘Ashens’) will front the video and is joined by a raft of vloggers including Dan Howell and Phil Lester, with viewers able to interact throughout.

The drink’s brand is expecting the video, Read full story ›

Source: The Drum