By Doug Zanger

Daily fantasy sports (DFS) platform DraftKings has announced the appointment of Janet Holian as chief marketing officer, after serving as a strategic advisor to the company since its founding in 2012. She will oversee games, revenue, customer acquisition, retention, advertising, brand licensing and more.

Prior to joining DraftKings, Holian was on the Vistaprint executive team for 11 years, including in the role of global CMO, where she was responsible for all global revenue. Upon her departure, the company’s revenue was more than $1bn per year.

“Janet is a trusted advisor, a talented marketing executive and a steady and experienced leader,” said Read full story ›

Source: The Drum