By Michael Feeley

Bed specialist Dreams has appointed DAC Group to drive local search activity.

Founded in 1985, and owned by Sun European Partners since March 2013, Dreams operates 170 retail stores and a transactional web site in the UK.

Richard Voyce, head of eCommerce at Dreams said: “Local search represents an exciting opportunity, allowing us to capture demand at an increasingly local and personal level. DAC’s deep expertise, combined with their proprietary technology has brought a rigour and process to an area of our marketing that historically been challenging.”

Mike Fantis, managing partner at DAC, said: “For many retailers, managing local search across a Read full story ›

Source: The Drum