By Rebecca Stewart

British bedding company Dreams has launched its first campaign since it appointed M&C Saatchi, refocusing its creative to tout its UK manufacturing credentials.

The company’s roots take centre stage in the new spot, which features a sleeping couple making the journey from factory to home, atop a Dreams mattress, under the watch of the company’s factory staff and delivery drivers.

The ad marks the first creative spot from the brand since it parted ways with Creature after a short four-month relationship last year. As part of the refreshed approach, the brand has also unveiled a new strapline: ‘What Dreams Read full story ›

Source: The Drum