By Michael Feeley

A new telematics car insurance service, Drivology, has been officially launched, featuring branding by Bath-based communications firm The Agency.

The Drivology smartphone app aims to connect the cost of your car insurance to your driving behaviour by analysing how, when and where you drive.

The Agency were appointed to Drivology in 2013, having previously helped to develop and launch telematic brands iKube and Tom Tom partnership brand Fair Pay Insurance. The Agency was tasked with creating a brand identity and developing an integrated digital strategy that would drive the brand’s launch across a number of media channels.

Nigel Lombard, managing director Read full story ›

Source: The Drum