By John McCarthy

On Wednesday, a puddle in Newcastle all-of-a-sudden became a social media sensation with hundreds of thousands of people tuning into a Periscope live-stream.

Brands wrestled on social media to create the content which would be most closely associated with the internet phenomena that – for some reason – acquired over half a million live-streamers on Periscope.

Breaking international boundaries, with coverage across the pond in USA Today, ABC News and Time, its fair to say a global audience was gripped by the British people’s own captivation with the alluring puddle-feed.

Beth Hazon, manager director of Drummond Central, the marketing agency behind Read full story ›

Source: The Drum