By Angela Haggerty

Broadcasters should no longer consider themselves broadcasters but instead focus on their role as content producers for a varying range of formats, according to Al Jazeera manager of digital distribution Taahir Hoorzook.

Speaking to The Drum at Mipcom in Cannes, Hoorzook said the network had been one of the first to launch live services on YouTube four years ago and has continued developing strategies for its online output.

However, in order to stay relevant, he added that broadcasters must change the way they define their offering.

“Broadcasters should be thinking of themselves not as broadcasters any longer but as content producers for multiple Read full story ›

Source: The Drum