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Dryworld continues its push into football sponsorship with new Premier League kit deal

on May 10, 2016 | 0 comments

By Tony Connelly

Canadian sports brand Dryworld is continuing its push into the European market with another football kit deal after agreeing terms with Premier League outfit Watford.

Following up on its inaugural European kit deal with Queens Park Rangers Dryworld has now partnered with Watford after the club parted ways with their current supplier Puma.

The three year deal will see Dryworld supply training gear, technical kit and matchday strips to the Hertfordshire-based team.

While no financial details were revealed club officials confirmed that it was the biggest deal in Watford’s history, illustrating the brand’s level of commitment in cementing its places alongside Read full story ›

Source: The Drum