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Dulux puts augmented reality app at the heart of e-commerce plans

on Oct 25, 2015 | 0 comments

By Seb Joseph

It’s been in play since May 2014 and the latest round of updates are being tipped as the start of a conscious attempt to adapt to how decorators – both amateur and professional – are using their mobile devices to help them create the best homes; whether it’s sharing photos of rooms to using virtual scrapbooks.

While the updates vary from market to market, one of the key new features is the ability to synch up a user’s virtual scrapbook on the Dulux site. So if for example, someone adds a colour to their virtual scrapbook then they can use Read full story ›

Source: The Drum