Dulux puts augmented reality app at the heart of e-commerce plans
By Seb Joseph
It’s been in play since May 2014 and the latest round of updates are being tipped as the start of a conscious attempt to adapt to how decorators – both amateur and professional – are using their mobile devices to help them create the best homes; whether it’s sharing photos of rooms to using virtual scrapbooks.
While the updates vary from market to market, one of the key new features is the ability to synch up a user’s virtual scrapbook on the Dulux site. So if for example, someone adds a colour to their virtual scrapbook then they can use Read full story ›
Source: The Drum




