By Natalie Mortimer

Dulux has expanded its business offering with the launch of a new online interior design service named Amazing Spaces, a move it claims marks the start of a new business model.

The paint company wanted to revitalise and diversify the brand and add practical value for its consumers. Dulux approached MRM Meteorite to design and develop the platform after being driven by the insight that half of home owners need help to create and transform their homes but 60 per cent of that group believe they can’t afford an interior designer.

The service begins with a simple questionnaire that asks consumers Read full story ›

Source: The Drum