Dumb Ways to Die resurrected by McCann Melbourne with 'the Games' mobile app
The morbid cartoon campaign, Dumb Ways to Die, designed to reduce rail accidents on the Melbourne Metro Line has made a return with a second mobile game.
‘Dumb Ways To Die 2: The Games’ will see users lead their athletes to safety avoiding a host of Olympics-like disasters when it is released on mobile in November.
Advertising agency McCann Melbourne, launched the original ad in November 2012, gaining over 90 million views on YouTube.
The video showed cartoon characters dying from eating superglue, sticking forks in toasters and selling both their kidneys, to playfully alert viewers that train deaths can Read full story ›
Source: The Drum
