Dundee Contemporary Arts, Denki and Uniform create 3 Pixel ArtCade Machine
Dundee Contemporary Arts (DCA), games company Denki and creative agency Uniform have teamed together to create a 3 Pixel ArtCade Machine, which looks to explore whether game theory and design could be used to improve the amount of charitable donations the venue (DCA) receives.
Funded through the Digital R&D Fund for Arts Organisations in Scotland, the installation consists of three giant LED pixels that respond to people’s donations by changing colour, creating unique light installations.
“It became clear that the route of the problem was engagement. We had to create something that not only asked for donations but gave something back,” Colin Read full story ›
Source: The Drum
