Duracell becomes the first victim of P&G’s brand cull
P&G has said it will split from leading battery brand, Duracell, as part of a plan to streamline the business.
Up to 100 brands could face the axe, and Duracell is the first major brand to go since P&G made the announcement earlier this year.
Duracell generates around $2bn in global sales. Although no final decision has been made, the initial plan is that it will be made into a separate company which would offer P&G shareholders stock options in the new entity.
However, other avenues are being explored.
P&G chief executive AG Lafley said that he “greatly appreciated the contributions of Read full story ›
Source: The Drum
