By John Glenday

Duracell’s famous marathon running pink rabbit has finally run out of puff in the battery brands latest commercial, after the Advertising Standards Authority deemed it to be ‘misleading’.

The latest ad saw the furry mascot go head to head with a troupe of 12 zinc battery powered gorillas in a drumming competition with, the Duracell bunny seeing them off one by one.

During the musical face-off a narrator intoned: ““You all know Duracell last longer than leading zinc batteries, but exactly how much longer?” When the last Gorilla ran out of juice it concluded: “Duracell. Lasts longer, much longer.”

The ASA ruled this Read full story ›

Source: The Drum