By Rebecca Stewart

Durex is calling for the creation of a condom emoji to help young people communicate about safe-sex ahead of World AIDS Day.

The #CondomEmoji campaign is running across YouTube, Facebook and Twitter, with an accompanying video explaining the reasoning behind the project.

Durex has claimed that emojis are perceived as a “new language” by millennials when it comes to starting and developing relationships. The film show how young people use characters such as aubergines, hot dogs and peaches to discuss sex online, and points out that a safe sex icon has yet to be added to the emoticon alphabet.

The film Read full story ›

Source: The Drum