E-cigarette ad banned by ASA after implying user health benefits
A LeoLite e-cigarette poster ad claiming the product can “Love your Lungs” has been banned by the ASA after it implied the devices had health benefits for users.
The watchdog flagged up the slogan, ‘Love Your Lungs’, after it was found to be in breach of rules regarding misleading advertising.
The alliterative claim, according to manufacturers E&L Distribution, did not literally declare any health benefits regarding lungs or health, adding that they wanted to use a catchy slogan relevant to the lung vapour inhalation.
An ASA spokesman said: “Within the context of the ad, we considered that consumers, particularly those who were Read full story ›
Source: The Drum
