By Katy Young

Ve Interactive has continued its global expansion by purchasing display eBay Enterprise Marketing Solutions’ retargeting business.

The acquisition will see Ve, the digital advertising analytics platform for ecommerce, inherit all clients and staff from eBay Enterprise Marketing Solutions, upping their personnel to over 850 and their client base to more than 10,000 online businesses.

The VePlatform, which helps e-comerce businesses improve website performance, display advertising and data processing, will now be offered to all eBay Enterprise Marketing Solution clients. The company offers tools that help clients convert customer interest into purchases through analytics, insights and conversion enhancing apps.

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Source: The Drum