E.ON launches its first campaign since consolidating UK marketing communications
E.ON is rolling out its new smart energy pay as you go initiative with a multi-channel campaign across TV, radio, social media, and internal communications activity.
The campaign will be E.ON’s first since it consolidated all of its UK marketing communications into Engine’s creative agency WCRS and will promote E.ON’s new smart energy meter which will send readings automatically and allow users to view and pay through a dedicated app.
The Smart Pay As You Go meter is already being piloted by some E.ON customers and the energy supplier hope that it will encourage customers to register their interest ahead Read full story ›
Source: The Drum
