E.W. Scripps adds Cracked to portfolio in millennial and OTT push
In an effort to expand its portfolio of millennial-geared properties, EW Scripps last week acquired the satire and humor site Cracked for $39 million. Cracked, in tone and in audience, has long competed with MAD Magazine and The Onion.
According to comScore, 50 per cent of Cracked’s online audience comes directly to the site and spends more than eight minutes on average engaging with content.
In addition to a millennial push, Scripps is also expanding in the over the top (OTT) space, and sees Cracked as another way in:
“Cracked is a natural extension of the Scripps strategy to take a leadership position Read full story ›
Source: The Drum
