By Ishbel Macleod

E4 has turned to Snapchat to promote the launch of new crime drama Glue.

Created with youth marketing agency Livity, a series of snaps will be sent via the e4snaps account, including videos introducing young people to the characters they will meet, to competitions giving them a chance to participate by sharing secrets and mysteries from their own hometown.

Daisy Mount, marketing manager at E4, said: “For Glue, we wanted to create a noisy, nationwide campaign and Livity’s work on Snapchat is an important part of that, offering viewers a unique way to get to know the characters before they meet them Read full story ›

Source: The Drum