EA Games creates social media sitcom featuring four Sims to bring game to new audience
EA Games has turned to social media to bring game The Sims to a new audience, with the drama being told through four separate Twitter accounts – one for each of the main characters.
Created by EA Games and MediaCom Beyond Advertising in partnership with TED, the sitcom launched on 1 September and will run for two weeks, to tell the tale of two guys, one girl, an interfering friend, a mysterious thief, a jilted bride and a giant fish.
Andy Way, head of social UK and international at MediaCom, said: “David Mitchell has written a Twitter novel, the RSC have done Read full story ›
Source: The Drum
