EasiYo aims to put DIY yogurt on the map with first UK campaign
Since launching in New Zealand 23 years ago, the brand, which produces make-at-home yogurt makers and sachets containing milk powder, cultures and natural flavourings, has sold over 2.5 million units across the globe.
Consumers can make a kilo of yogurt, including non-fat and greek, by mixing the brand’s range of sachets with water and leaving the container inside the maker to set for eight hours.
Half of homes in New Zealand now have a maker according to the brand. However, although EasiYo has existed in the UK for 10 years, it has not gained the same awareness.
Brian Dewar, EasiYo’s CEO, told Marketing Read full story ›
Source: Marketing Week
