By Mairi Clark

easyHotel – the budget hotel brand from Sir Stelios Haji-Ioannou’s easyGroup – has appointed Make It Rain to handle its digital marketing and drive UK bookings.

The win is the second appointment from easyGroup, which appointed the London agency to work with its car rental arm, easyCar, in 2013.

Tamryn Baxter-Bruce, head of marketing at easyHotel said; “Make it Rain have a proven track record with our sister brand and bring an unrivalled specialism of local presence marketing which is highly relevant for the easyHotel brand.”

Make It Rain’s managing director Mike Fantis, added; “We have made considerable progress working with easyCar, demonstrating Read full story ›

Source: The Drum