By Thomas Hobbs

The budget airline credited the campaign as it revealed it expects losses for the first half of 2015 to be between £10m to £30m – a significant drop compared to the £53m loss reported for the first half of 2014.

EasyJet launched the “Business Sense” TV campaign back in September following close rival Ryanair’s campaign for its own business class proposition.

EasyJet’ chief executive Carolyn McCall said EasyJet had no issues filling the extra 500,000 seats it had added over the fourth quarter and sold a record number of seats to business travellers thanks to the “Business Sense” campaign. Passengers carried Read full story ›

Source: Marketing Week