By Jennifer Faull

Despite Facebook Live being open to advertisers for over a year, easyJet is testing it out for the first time with the latest iteration of its ‘Why Not’ campaign.

This weekend, Londoners will be able to attend a 15-minute immersive theatre experience, which “draws on the magic of Côte d’Azur…to treat audiences to an interactive multi-sensory experience inspired by the sights and sounds of the South of France – the carnival spirit of Nice, the jazz sounds of Antibes and the red carpet glam of Cannes.”

After walking through an easyJet cabin door, participants are met with a full-size merry-go-round where they Read full story ›

Source: The Drum