By John McCarthy

Online retailer eBay has launched a new Christmas Tracker tool to help advertisers and brands best plot their festive campaign releases.

The tracking utility uses search and purchase data across a range of shopping categories to calculate the peak influence windows for brands to reach shoppers whether they are merely browsing or opting to purchase some goods.

The brand tool will look at consumer searches and purchases on eBay across six retail categories: “Toys and Games”, “Consumer Electronics”, “Baby”, “DVDs, Films and TV”, “Home, Furniture and DIY” and “Clothes, Shoes and Accessories”, from data gathered during the run up to Christmas 2013.

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Source: The Drum