By Leonie Roderick

The online marketplace brand is introducing two new Christmas-themed shopper segments for marketers, which eBay says will take its targeting “to an entire new level”.

The two audience segments, which will launch tomorrow (20 November), are ‘Sales Shoppers’ and ‘Premium Shoppers’. Built on behavioural insights, the segments allow brands to target shoppers in a more personalised manner.

It will also enable brands to engage with specific customer types, with early additions including parents. Utilising search and purchase insights, Ebay can segment shoppers into five distinct stages of early parenthood – expectant parents; new parents; tiny tot parents (those with children up to Read full story ›

Source: Marketing Week